Growers need a clearer view of demand.
Our starting hypothesis: planned orders and agreed purchasing windows can make harvests and payouts more predictable.
PLANNED LAUNCH · Helsinki, Finland
Good food.
A shorter
journey.
From the people who grow it.
To the people who gather around it.
We’re developing a farm-to-home supply network for Helsinki, Finland, with a planned Claude-assisted operations workflow that connects household demand, growers, and delivery.
FROM THE GROUND UP01 / THE HARVEST
THE FARM TO HOUSE WAYA direct connection.
A shared opportunity.
A shared opportunity.
FARMER-FIRST PARTNERSHIPS✳DEMAND-LED HARVESTS✳TRACEABLE JOURNEYS✳NEIGHBORHOOD DELIVERY
01 / THE OPPORTUNITY
Great food.
Too many
disconnects.
The opportunity is to coordinate the whole journey—not just the last mile.
↗
Households want freshness they can trust.
A seasonal basket with a known origin, transparent pricing, and a dependable delivery day makes buying from farms easier.
The middle needs to work as one system.
Collection, quality checks, packing, and delivery must share an order plan. The pilot will test whether this reduces waste and cost.
02 / ONE CONNECTED NETWORK
From harvest
to hello.
One coordinated loop, from the next order to the next growing cycle. Select a step to explore the proposed operating model.
THE DEMAND SIGNAL
Sell the basket before planning the harvest.
Households reserve a weekly box before an order cutoff. Flexible subscriptions and clear substitution preferences turn scattered purchases into a shared demand forecast.
WHAT WE WILL MEASURERepeat orders & forecast accuracy
Feedback flows back to the farm. Better planning starts with the next order.
03 / SHARED VALUE
A better basket.
A bigger purpose.
Start with seasonal produce. Earn repeat trust. Build the operational foundation to connect more of the food supply chain.
Know your food.
Love your weekly ritual.
Seasonal boxes, farm-origin information, flexible skips, and a reliable delivery window.
Grow with demand.
Plan with confidence.
Agreed purchase plans, quality standards, shared collection, and transparent payout terms.
Less guesswork.
More coordination.
Order visibility, batch traceability, consolidated routes, and a measured approach to surplus.
PRODUCT VISION / CLAUDE-ASSISTED OPERATIONS
Less admin.
More human judgment.
Our planned operations assistant will turn grower notes and household requests into structured drafts, then suggest substitutions for an operator to review.
PLANNED INTEGRATION · NOT YET LIVEA copilot for the people
A copilot for the people
behind every basket.
- Extract the essentials.
Use Claude to draft order lines and structure grower availability. Flag missing quantities and conflicting instructions.
- Suggest within the rules.
Ground alternatives in verified stock and customer preferences. Keep inventory, pricing, and totals in deterministic systems.
- Keep the operator in control.
Require human review before a substitution, purchase, or customer message. Route uncertainty to the team.
Planned evaluation: extraction accuracy, unsupported suggestions, review time, latency, and API cost per processed request.
WORKFLOW PREVIEWIllustrative · no live AI
HOUSEHOLD REQUEST
One box for Friday, with 1 kg of carrots. Parsnips are okay if carrots are unavailable.
VERIFIED INVENTORY · SAMPLE DATA
Carrots: unavailable · Parsnips: 8 kg available
NEEDS HUMAN REVIEW
This browser-only walkthrough uses predefined examples. It does not call Claude, process real orders, reserve stock, or save your review.
AVAILABLE TODAY
Interactive concept website and illustrative operating model.
NEXT TO BUILD
Order intake, a Claude API prototype, verified inventory connections, and the operator review queue.
PLANNED DATA HANDLING
Minimize personal data sent to the model. Keep payment details out of prompts and define access and retention before a live pilot.
04 / BUILT TO BE A BUSINESS
Fresh thinking.
Grounded economics.
A repeat-purchase model where better route density can improve the economics of every basket.
01
Produce margin
Buy from partner farms at agreed prices and sell curated boxes. Revenue is basket sales; margin must cover fulfillment.
02
Recurring demand
Flexible weekly subscriptions support planning and retention. Subscription frequency does not create separate revenue.
03
Expansion after validation
Test add-ons and scheduled restaurant orders only after core service quality and contribution economics work.
THE ANATOMY OF ONE ORDERIllustrative · EUR
Basket revenue€35.00
Produce purchase from growers€21.00
Collection, packing & handling€3.00
Payment fees & loss allowance€1.50
Last-mile delivery per order€3.00
15 · Lower density60 · Higher density
Contribution per orderBefore acquisition & fixed overhead
€6.50Explore the assumption: a €120.00 delivery route divided by its completed orders. All inputs are illustrative planning assumptions, not Finnish supplier quotes, performance, or forecasts. Applicable taxes require local validation. Capacity, route time, acquisition costs, and retention still need validation.
05 / START FOCUSED. EARN THE RIGHT TO SCALE.
One city.
Proof before scale.
Our proposed entry point: busy households in a compact delivery zone, served by a curated group of nearby produce growers.
12 weeks
Proposed pilot duration
10–15
Target partner farms
300
Target paying households
1 zone
Focused launch area
Planning targets only. No operating traction is claimed. Planned launch market: Helsinki, Finland. A single pilot zone will be selected after local validation.
PHASE 01 / DESIGN & RECRUIT
Build the local foundation.
Interview households and growers. Confirm supply, packaging, food-handling requirements, and delivery partners.
Gate: verified supply and paid pilot demand.PHASE 02 / RUN THE PILOT
Deliver. Listen. Improve.
Operate weekly order cycles. Track repeat orders, quality issues, spoilage, farmer payouts, and full delivery costs.
Gate: reliable service and improving contribution.PHASE 03 / REPLICATE
Expand a proven playbook.
Add an adjacent zone only when retention and route economics justify it. Grow supply alongside confirmed demand.
Gate: positive contribution and viable acquisition payback.06 / THE INVESTMENT THESIS
Help a better
food system
take root.
We’re developing a repeatable local supply network, with the ambition to turn reliable food delivery into enduring farmer and household relationships.
The first capital should fund proof: a working pilot, disciplined operations, and transparent unit economics.
Download the investor brief CONCEPT STAGE · SEEKING ALIGNED PARTNERSPROPOSED USE OF PILOT CAPITAL
Funding amount and terms to be determined
after local operating-cost validation.
40% Operations25% Product & data20% Grower network15% Customer acquisition
Illustrative allocation; subject to a costed pilot budget.HELSINKI / A PROPOSED LOCAL START
A city to learn from.
A pilot to prove.
Our Helsinki launch scenario combines public local context with a focused operating hypothesis. The next step is customer discovery and supplier validation.
A visible produce market.
MyHelsinki describes produce stalls at Hakaniemi Market Hall and fresh produce at summer market stalls. This gives us a local shopping context to study; it does not establish demand for our service.
Source: MyHelsinki market halls ↗Compare a small set of areas.
The city's district information lists Kallio, Vallila, and Pasila. Our proposed discovery shortlist uses these areas to compare customer interest and practical delivery coverage.
Source: City of Helsinki districts ↗Start with a grounded route plan.
The City of Helsinki provides maps and geospatial data through its Map Service. We propose using public mapping alongside delivery quotes to assess one pilot zone.
Source: Helsinki Map Service ↗ILLUSTRATIVE PILOT DESIGNOne neighborhood.
One neighborhood.
One weekly rhythm.
Test a seasonal produce box for households in one selected Helsinki zone. Kallio, Vallila, and Pasila are candidates for discovery, not active delivery areas. Grower selection, prices, and delivery capacity still need validation.
- MondayConfirm grower availability and open the draft basket.
- WednesdayClose preorders; review missing details and proposed substitutions.
- ThursdayConfirm purchases, inspect incoming batches, and prepare packing.
- FridayComplete one scheduled delivery route and collect feedback.
The responsibilities behind the pilot.
Proposed roles for a small founding team. These describe the work required, not named employees or confirmed hires.
Founder & partnerships
Customer discovery, grower relationships, budget, and commercial decisions.
Operations & quality
Batch checks, packing standards, substitutions, and delivery coordination.
Product & AI
Order intake, the Claude prototype, evaluations, and the human review queue.
Customer experience
Delivery communication, issue resolution, and repeat-order feedback.
Public context checked on October 9, 2026. Pilot choices and operating days are illustrative proposals, not verified traction or announced service availability. The referenced city services and market venues are not presented as partners or endorsers.
THE COMPANY BEHIND THE PRODUCT
Rooted in
Helsinki.
Farm to House is a planned farm-to-home product of Viikki Urban Farmers Oy, a Finnish limited company registered in 2025.
Our registered business activity is in produce cultivation. The Farm to House vision extends into coordinated preorders, grower availability, packing, and household delivery, supported by an operations assistant with human approval.
THE NEXT CHAPTER / FARM TO HOUSEA shorter path
A shorter path
from field to home.
The product is at concept and prototype-planning stage. Pilot targets and basket economics on this page are planning assumptions; product revenue, customers, funding, and live Claude integration are not claimed.
Company facts checked on October 9, 2026. Registry data: Finnish Patent and Registration Office (PRH) / YTJ, CC BY 4.0. Descriptions translated and shortened for readability.
COMPANY INFORMATION
- Legal entity
- Viikki Urban Farmers Oy
- Finnish Business ID
- 3546272-3
- Company form
- Finnish limited company (Oy)
- Company location
- Helsinki, Finland
- Trade Register entry
- 11 July 2025
- Business ID issued
- 24 June 2025
- Registered main activity
- Open-field vegetable, melon, root and tuber growing, excluding potatoes (01131)
- Public mailing address
- Kaljaasi Auroran kuja 3 B 114, 00540 Helsinki, Finland
- Planned product launch
- Helsinki, Finland
- Founder
- Founder role
- Current operating country
- Founded
The mailing address is the public company-record address. It is not an announced collection point or retail location.
A company-domain contact channel will be published before pilot recruitment opens.
CORPORATE GOVERNANCE
The company board.
Board roles as listed by Proff on October 9, 2026. Farm to House pilot responsibilities will be agreed separately.
Kalle Juhani
Kääriäinen
Anna Loviisa
Pelttari
Jenni Aino Tuulia
Kurvonen
Ye Xin
Iikka Tapani
Alasaari
A FEW GOOD QUESTIONS
Let’s talk
substance.
Is Claude already integrated?
Not yet. We plan to use Claude for order extraction and substitution suggestions, with human review before action. The workflow preview uses predefined sample data. No Anthropic partnership, startup-program acceptance, or endorsement is claimed.
What makes this different from a grocery app?
The proposed advantage is the operating loop: committed demand informs purchasing, collection, packing, and consolidated delivery. Relationships and operating data may become defensible over time; neither is an established moat at concept stage.
How will food quality and waste be managed?
The pilot design includes supplier standards, batch records, intake checks, suitable storage and transport, and clear rejection and refund procedures. Preorders are intended to limit excess inventory. Surplus pathways must be arranged locally and measured.
What are the biggest things to prove?
Willingness to pay, repeat purchase behavior, grower reliability, food quality, route capacity, and positive contribution after variable costs. Acquisition payback and working-capital requirements must also support expansion.
Is Farm to House already operating?
Farm to House is a planned product of Viikki Urban Farmers Oy, registered in Finland on 11 July 2025. The product remains at concept and prototype-planning stage. Pilot targets, economics, and capital allocation describe a proposed service; product customers, revenue, and investment commitments are not represented as secured.
What should a first investor conversation cover?
The launch geography, founder team, local supply and demand interviews, costed pilot budget, food-handling plan, working capital, and funding milestones. Download the brief for the full discussion outline. See the company section for the current contact status.